Event Reports
10 days event

Taranaki

Helping people startup and make money doing what they love

Event Overview

People
31
Active attendees (3+ days)
35
Show-ups
Out of 38 Sign-ups
Average at Rebel events
Days
8.5
Average days attended
Out of 10 day course
Average at Rebel events

Where did people come from

For 10 days the Rebel Business School ran at , Hawera Memorial Theatre
to help people start businesses and make their own money doing what they love.

Who came to the event

29%
71%
27.6%
71.9%
0.5%
Average at Rebel events
Male
Female
Other

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to Taranaki and the surrounding areas.

How did people hear about us?

32%
x13%
x6%
x3%
Facebook
Friends/family
South Taranaki District Council
Word of mouth
Community Group
Print Media
Eventbrite
Venture Taranaki
LinkedIn
Flyer
Istuff

Attendance

This Rebel event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 27 participants each day of the Rebel Business School course, most attended every day with some dipping in and out.
77%
23%

People stayed for

8.5
out of
10
active days
day course
85%
15%
% of our active attendees per each of 10 course days.

Employment status

42% of the people who came along to the event told us they were unemployed at the time the event started.

There was a high number (26%) of self-employed people who came to the event.

42%
Unemployed
26%
Self-employed
13%
Full-time employed
13%
Part-time employed
6%
Other: Volunteer - 3%, Retired - 3%

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.

We do everything we can to help people reach their first sale with 48% achieving this during the course!

+ 63% almost ready & 22% traded before
incl. 38% during Trade Show

Business structure

30%
11%
33%
4%
22%
58.2%
18.6%
5.6%
1.3%
16.3%
Average at Rebel events
Sole Trader
Company
Partnership
Charity
Yet to be decided

Types of businesses created

3.7%
Manufacturing
25.9%
Retail Trade
18.5%
Accommodation and Food Services
3.7%
Transport, Postal and Warehousing
3.7%
Information Media and Telecommunications
3.7%
Professional, Scientific and Technical Services
3.7%
Education and Training
11.1%
Arts and Recreation Services
18.5%
Other Services
7.4%
Not Elsewhere Included

Impact on capabilities

At the Rebel Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

COVID-19 impact

17%
31%
30%
3%
15%
4%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
Other

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.

11%
22%
52%
15%
14%
25.3%
51.6%
9.1%
Average at Rebel events
Published before
Improved during
Launched during
Soon to launch
Not building

Business support

Connecting attendees to the local business ecosystem

At the Rebel Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.

Daily Speakers

Economic development

South Taranaki

Rich in cultural heritage and history, South Taranaki is made up of many communities, and offers a diverse range of activities, sports and entertainment. It is quickly becoming known as the place to live with its natural beauty, friendly people and uncrowded lifestyle. A range of successful enterprises and entrepreneurs enjoy the lifestyle on offer while doing business with the world. The South Taranaki District Council, in partnership with the regional economic development agency Venture Taranaki, provide businesses with the tools, information and resources to start or grow.

Encouraging sustainable economic growth is a key priority in South Taranaki District Council’s Long Term Plan for 2021 – 2031. One of the four community outcomes, “Prosperous Souuth Taranaki” focusses on economic well-being by growing a sustainable economy, innovative businesses and providing high quality infrastructure. Major projects in the next decade include developing a South Taranaki Business Park, upgrades to six town centres and the creation of a Business Innovation and Enterprise Hub for the District.

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.