• Event Reports
South Auckland 15 Mar — 26 Mar, 2021
15-Mar — 26-Mar, 2021 • 10 day event

South Auckland

Helping people startup and make money
doing what they love

Event Overview

People

33
Active attendees (3+ days)
41
Show-ups
Out of 46 Sign-ups

Days

7.4
Average days attended
Out of 10 day course

Where did people come from

For 10 days the PopUp Business School ran in Salvation Army Building,​ Manukau to help people start businesses and make their own money doing what they love.

Who came to the event

30%
67%
3%
Male
Female
Other

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to South Auckland and the surrounding areas.

How did people hear about us?

45%
19%
10%
9%
x5%
3%
x1%
Facebook
Word of mouth
Friends/family
Ministry of Social Development
Community Group
Other
Instagram
Work and Income
Eventbrite
LinkedIn
Google search
41%
29%
18%
12%
Friends/family
PopUp Business School
Community Group
Auckland Unlimited

Attendance

This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 26 participants each day of the PopUp Business School course, most attended every day with some dipping in and out.
63%

People stayed for

7.4
out of
10
active days
day course
% of our active attendees per each of 10 course days.

Employment status

61% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (18%) of self-employed people who came to the event.
61%
Unemployed
18%
Self-employed
24%
Run a business before
12%
Full-time employed
6%
Part-time employed
3%
Other:
Volunteer - 3%,

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 41% achieving this during the course!
0%
start-ups
+ 64% almost ready
23% traded before
0%
made a sale
incl. 38% during Trade Show

Business structure

5%
10%
67%
5%
13%
Company
Partnership
Sole Trader
Charity
Yet to be decided

Types of businesses created

4.5%

Agriculture, Forestry and Fishing

4.5%

Manufacturing

36.6%

Retail Trade

4.5%

Accommodation and Food Services

4.5%

Financial and Insurance Services

4.5%

Administrative and Support Services

18.2%

Education and Training

4.5%

Arts and Recreation Services

18.2%

Other Services

Impact on capabilities

At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

Happiness

+3.0
6.5
9.5
How happy are you? Having a clear purpose in life helps people to feel happier and get more done. We uncover people’s purpose and business ideas and help them to feel it is achievable.

Confidence

+1.8
6.9
8.7
How confident do you feel? We measure this because we have found that it is one of the most important elements to someone’s success. If they are feeling confident they are more likely to take a chance and approach someone to make that sale and build their business.

Motivation

+2.2
7.3
9.5
How motivated are you? Motivation is a reason or reasons for acting or behaving in a particular way. It is the desire or willingness to do something with real enthusiasm.

Business skills

+3.1
5.7
8.8
Do you feel you have the business skills you need to run your new business? Your level of skill in business and whether you believe you have the tools to succeed running the business you want to set up.

Self-efficacy

+2.0
6.8
8.8
This is the ability to get things done and your belief that they are possible. Your self-efficacy plays a huge role in how you approach goals and work and how you react to challenges.

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.
36%
59%
5%
Launched during
Soon to launch
Not building

Business support

Connecting attendees to the local business ecosystem

At the PopUp Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.
+7
attendees

Auckland Unlimited

business support
+7
attendees

Manurewa Local Board

business support
+7
attendees

Māngere-Ōtāhuhu Local Board

business support
+7
attendees

Ōtara-Papatoetoe Local Board

business support
+18
attendees

PUBSA Alumni

business support
+3
attendees

Xero

3 mo half price
+15
attendees

PUBSA Facebook

support group
+11
attendees

Weebly

follow-up
+6
attendees

business.govt.nz

business support
+9
attendees

Work and income

business support
+9
attendees

Ministry of Social Development

business support
+13
attendees

PUBSA YouTube Channel

+12
attendees

Changing Room

business support
+7
attendees

New Zealand Business Number

business support
+6
attendees

Ministry of Business, Innovation and Employment

business support
+9
attendees

PUBSA Step-by-step Guide

+8
attendees

Business Mentors NZ

free consultation
+5
attendees

Co-working space

+3
attendees

Bizezi web application

+3
attendees

Tycoon Games

free access

Daily Speakers

Jung
Chun

Nick
Forrest

Andy
Hall

Rachel
Strevens

Kimi
Tarei

Maddy
Fistonich

Gwyn
Thomas

Nathan
Thomas

Economic development

Manurewa

Manurewa is located 6 km (3.7 mi) south of the Manukau City Centre, and 26 km (16 mi) southeast of Auckland CBD. The suburb is home to the Auckland Botanical Gardens, which receives over a million visitors a year. Manurewa is Māori for "drifting kite". The name refers to a kite flying competition where a kite line was severed and drifted away. The kite's owner was the chief Tamapahore who had a pā (fortified village) on Matuku-tururu (Wiri Mountain). The name Manurewa commemorates the incident by the name.

Manurewa has a high proportion of non-European ethnicities, making it one of the most multi-cultural suburbs in Aoteroa, adding rich diversity to the city of Auckland.

Ōtara-Papatoetoe

Ōtara is known regionally for its Saturday morning markets, held in the Ōtara Shopping Centre car park next to Manukau Institute of Technology's south campus. Papatoetoe residents enjoy living in an established area, with close proximity to the airport, motorway, industrial areas in Wiri and East Tamaki and the sub-regional Manukau city shopping centre, Hunters Corner, Ōtara town centre and St George Street area. Other well-known landmarks are Puhinui Reserve, Middlemore Hospital, The Grange Golf Club and Auckland Golf Club, which surrounds the hospital grounds.

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.
Every single lesson, and when Jung Chun came in as a speaker. Awesome.
When we tore up the traditional business course ideas up, you don't need to be tech saavy, have a degree to run a business and knowing there are so many free services out there.
Learning how to do my own taxes, Creating my own website, Meeting incredible New Entrepreneurs and being able to share a snapshot of my own Vision for my Future.
Gave the confidence to know that I can do this.
Actioning our ideas, stepping out of comfort zones and building my confidence.
Every single lesson, and when Jung Chun came in as a speaker. Awesome.
When we tore up the traditional business course ideas up, you don't need to be tech saavy, have a degree to run a business and knowing there are so many free services out there.