• Event Reports
Waikato 08 Mar — 19 Mar, 2021
08-Mar — 19-Mar, 2021 • 10 day event

Waikato

Helping people startup and make money
doing what they love

Event Overview

People

29
Active attendees (3+ days)
35
Show-ups
Out of 42 Sign-ups

Days

9
Average days attended
Out of 10 day course

Where did people come from

For 10 days the PopUp Business School ran in Online to help people start businesses and make their own money doing what they love.

Who came to the event

21%
79%
Male
Female

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to Waikato and the surrounding areas.

How did people hear about us?

40%
28%
10%
7%
x3%
Facebook
Waikato Distric Council
Friends/family
Community Group
Word of mouth
Google search
Eventbrite
Print media
LinkedIn
33%
27%
20%
13%
7%
Waikato District Council
Community Group
PopUp Business School
Friends/family
Work and Income

Attendance

This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 27 participants each day of the PopUp Business School course, most attended every day with some dipping in and out.
77%

People stayed for

9
out of
10
active days
day course
% of our active attendees per each of 10 course days.

Employment status

21% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (31%) of self-employed people who came to the event.
21%
Unemployed
31%
Self-employed
31%
Run a business before
7%
Full-time employed
24%
Part-time employed
17%
Other:
Volunteer - 4%, Student - 3%, Retired - 10%,

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 32% achieving this during the course!
0%
start-ups
+ 52% almost ready
35% traded before
0%
made a sale

Business structure

16%
11%
58%
15%
Company
Partnership
Sole Trader
Yet to be decided

Types of businesses created

16%

Retail Trade

5%

Financial and Insurance Services

10%

Agriculture, Forestry and Fishing

21%

Education and Training

5%

Health Care and Social Assistance

11%

Arts and Recreation Services

21%

Other Services

11%

Not Elsewhere Included

Impact on capabilities

At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

Happiness

+2.4
6.7
9.1
How happy are you? Having a clear purpose in life helps people to feel happier and get more done. We uncover people’s purpose and business ideas and help them to feel it is achievable.

Confidence

+2.2
6.5
8.7
How confident do you feel? We measure this because we have found that it is one of the most important elements to someone’s success. If they are feeling confident they are more likely to take a chance and approach someone to make that sale and build their business.

Motivation

+2.3
6.9
9.2
How motivated are you? Motivation is a reason or reasons for acting or behaving in a particular way. It is the desire or willingness to do something with real enthusiasm.

Business skills

+2.4
5.8
8.2
Do you feel you have the business skills you need to run your new business? Your level of skill in business and whether you believe you have the tools to succeed running the business you want to set up.

Self-efficacy

+1.9
6.3
8.2
This is the ability to get things done and your belief that they are possible. Your self-efficacy plays a huge role in how you approach goals and work and how you react to challenges.

COVID-19 impact

22%
14%
17%
19%
17%
11%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
Other
42%
53%
5%
Brought forward the business decision
Allowed you to think about different business ideas
Other

Websites

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.
16%
21%
58%
5%
Published before
Launched during
Soon to launch
Not building

Business support

Connecting attendees to the local business ecosystem

At the PopUp Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.
+9
attendees

Waikato District Council

business support
+18
attendees

PUBSA Alumni

business support
+4
attendees

Xero

3 mo half price
+17
attendees

PUBSA Facebook

support group
+7
attendees

Weebly

follow-up
+10
attendees

business.govt.nz

business support
+7
attendees

Work and income

business support
+9
attendees

Ministry of Social Development

business support
+8
attendees

PUBSA YouTube Channel

+12
attendees

Changing Room

business support
+7
attendees

New Zealand Business Number

business support
+10
attendees

Ministry of Business, Innovation and Employment

business support
+2
attendees

WellingtonNZ

business support
+8
attendees

PUBSA Step-by-step Guide

+8
attendees

Business Mentors NZ

free consultation
+2
attendees

Co-working space

+5
attendees

Bizezi web application

+2
attendees

Chamber of Commerce

support
+1
attendees

Tycoon Games

free access
+2
attendees

Pacific Business Trust

support

Daily Speakers

Amy
Whetu

Jung
Chun

Kelly
Samson

Nathan
Thomas

Aksel
Bech

I-Jay
Huirama

Charlie
Young

Brent
Irvine

Nick
Forrest

Andy
Hall

Kimi
Tarei

Maddy
Fistonich

Economic development

Te Waikato district

The Waikato District covers more than 400,000 hectares (418.893ha). It borders Hamilton City from the north, east and west. There are 2,364 kilometres (km) of roads which you can travel on throughout the district. The information below outlines an overview of the our district and briefly profiles who lives here, our economy, industry and education.

The Waikato District is rich in natural resources, wilderness reserves, natural resources, native bush reserves, lush farmland, stunning west coast beaches, community history and culture. One of the stars in our the district’s crown is the mighty Waikato River, which threads its way through the region from Taupo to Port Waikato. Waikato District Council shares the management and preservation of this unique resource with iwi Waikato-Tainui under a Joint Management Agreement (JMA) which we co-signed in 2010.

Economy and industry
Dairy farming and mining are the backbone of this region. Another activity is aggregate and sand extraction and the Waikato District is also known for our industries, education, adventure tourism and events. The district is also right in the heart of what's called the 'Golden Triangle' – a zone formed by Auckland, Bay of Plenty and the Waikato region which generates the bulk of the nation' economic activity.

Open Waikato is the brand identity of the Waikato District Council’s Economic Growth Initiative, designed to be a communication hub to assist with implementing the Council’s guiding principles of People, Economy and Energy. The way the principles have leant into the brand strategy is through the themes of Invest, Visit and Live. Business development and attraction in the Waikato district is about optimising the Waikato District business advantages and sustaining the fantastic lifestyle and wonderful open, vibrant, clean and productive environment.

For information about doing business in the Waikato district please contact: Waikato District Council's Economic Development Manager on Freephone 0800 252 626 or visit: https://openwaikato.co.nz/

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.
You dont need $ to start a business. Your sales pitch should be 15sec long or you loose a person's attention, don't need to be get registered until 60k.
The encouragement, motivation and energy that facilitators gave us, listening to all the speakers about their journeys.
Finding out people who have a successful business also started out not knowing all the answers.
There is support all around, people to ask and to stay accountable! Being in business is a way of life. Be excited, show your passion. Be disciplined, little and often every day. Be brave!
Most struggle with confidence - the amount of contacts it takes to make a sale, the empowering stories from the speakers.
You dont need $ to start a business. Your sales pitch should be 15sec long or you loose a person's attention, don't need to be get registered until 60k.
The encouragement, motivation and energy that facilitators gave us, listening to all the speakers about their journeys.