Porirua 22 Feb — 05 Mar, 2021
22-Feb — 05-Mar, 2021 • 10 day event
Porirua
Helping people startup and make money
doing what they love
Event Overview
People
39
Active attendees (3+ days)
39
Show-ups
Out of 46 Sign-ups
Days
8.7
Average days attended
Out of 10 day course
Where did people come from
For 10 days the PopUp Business School ran in Te Rauparaha Arena to help people start businesses and make their own money doing what they love.
Who came to the event
23%
74%
3%
Male
Female
Other
Event promotion
A huge amount of effort and work with our partners went into promoting the event and getting the message out to Porirua and the surrounding areas.
How did people hear about us?
31%
21%
14%
13%
8%
6%
3%
2%
x1%
Facebook
Friends/family
Word of mouth
Other
Eventbrite
Instagram
Google search
Work and Income
Porirua City Council
Wellington NZ
Attendance
This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?
Average show-up
On average, we had 34 participants each day of the PopUp Business School course, most attended every day with some dipping in and out.
87%
People stayed for
8.7
out of
10
active days
day course
% of our active attendees per each of 10 course days.
Employment status
38% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (26%) of self-employed people who came to the event.
38%
Unemployed
26%
Self-employed
31%
Run a business before
10%
Full-time employed
10%
Part-time employed
16%
Other:
Volunteer - 10%, Student - 6%,
Start-ups & Sales
One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 52% achieving this during the course!
0%
start-ups
+ 35% almost ready
39% traded before
0%
made a sale
Business structure
17%
3%
70%
10%
Company
Partnership
Sole Trader
Yet to be decided
Types of businesses created
3.2%
Manufacturing
3.2%
Electricity, Gas, Water and Waste Services
3.2%
Construction
3.2%
Wholesale Trade
16.1%
Retail Trade
16.1%
Accommodation and Food Services
3.2%
Professional, Scientific and Technical Services
3.2%
Education and Training
12.9%
Health Care and Social Assistance
9.7%
Arts and Recreation Services
19.4%
Other Services
6.5%
Not Elsewhere Included
Impact on capabilities
At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.
COVID-19 impact
19%
21%
9%
13%
18%
10%
10%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
None
Other
Websites
Here are samples of the websites that were built, launched and developed over the course.
It is amazing how having a website so quickly helps people to feel that their business is more real.
It is amazing how having a website so quickly helps people to feel that their business is more real.
6%
40%
48%
6%
Published before
Launched during
Soon to launch
Not building
necessarilygreen.co.nz creating.curves.webby.com radiantlighttherapy.co.nz wellingtonwatersecurity.weebly.com renwantstogive.weebly.com sugasoulfoods.weebly.com kaibynicki.weebly.com hornbillcleaning21.weebly.com rachel-stevens.com taniwhanoa.com bunnybundles.weebly.com sunsetsweetsnz.weebly.com chysthings.weebly.com joannemurphycoaching.com skincalmsoap.weebly.com amagsglobal.com thetvandsecurityguysltd.co.nz
Business support
Connecting attendees to the local business ecosystem
At the PopUp Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.
Daily Speakers
Jon Masaga
Clare Nolan
Angela & Simon Bendall
Nick Forrest
Andy Hall
Kimi Tarei
Maddy Fistonich
Shamila Gurr
Daeng Neuang-keo
Derek Rolls
Rawinia Rimene
Joy Aing & Tainui Salzmann
Tracey King
Economic development
Porirua
Porirua's name is likely derived from 'Pari-rua', meaning 'the flowing of the two tides', referring to the two tidal estuary arms of Porirua Harbour (Onepoto Arm and Pāuatahanui Inlet). Porirua City is located just 20 minutes north of Wellington. It is a richly diverse commununity with a thriving businesses spirit.
Porirua is a coastal city of approximately 183 km2 (18,251 hectares). Urban areas are largely on the western coast around the two arms of the Porirua Harbour and there is a large rural hinterland. The urban areas include residential, commercial, industrial, institutional and recreational land use. Rural areas are largely farming.
The city centre is currenltly undergoing a revitalisation with the help of and support from Porirua City Council. The first phase has been completed and now there are new businesses, pop-up shops and monthly Night Markets bringing people and businesses in the city. Recently Porirua has seen the opening of two co-working spaces- the Settlement and Porirua City Hub. Both located in Porirua CBD they provide perfect opportunity for entreprenuers to network and grow their businesses.
Attendees’ feedback
We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.