West/Central Auckland 15 Feb — 26 Feb, 2021
15-Feb — 26-Feb, 2021 • 10 day event
West/Central Auckland
Helping people startup and make money
doing what they love
Event Overview
People
40
Active attendees (3+ days)
46
Show-ups
Out of 55 Sign-ups
Days
8.3
Average days attended
Out of 10 day course
Where did people come from
For 10 days the PopUp Business School ran in Fickling Convention Centre, Three Kings to help people start businesses and make their own money doing what they love.
Who came to the event
22%
78%
Male
Female
Event promotion
A huge amount of effort and work with our partners went into promoting the event and getting the message out to West/Central Auckland and the surrounding areas.
How did people hear about us?
21%
x20%
9%
8%
6%
4%
x3%
Friends/family
Facebook
Word of mouth
Other
Google search
Community Group
Eventbrite
LinkedIn
Print media
Newsletter
Neighbourly
Attendance
This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?
Average show-up
On average, we had 34 participants each day of the PopUp Business School course, most attended every day with some dipping in and out.
74%
People stayed for
8.3
out of
10
active days
day course
% of our active attendees per each of 10 course days.
Employment status
47% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (14%) of self-employed people who came to the event.
47%
Unemployed
14%
Self-employed
33%
Run a business before
6%
Full-time employed
17%
Part-time employed
16%
Other:
Volunteer - 8%, Student - 5%, Retired - 3%,
Start-ups & Sales
One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 11% achieving this during the course!
0%
start-ups
+ 52% almost ready
33% traded before
0%
made a sale
Business structure
4%
4%
67%
4%
21%
Company
Partnership
Sole Trader
Charity
Yet to be decided
Types of businesses created
7%
Retail Trade
7%
Accommodation and Food Services
7%
Education and Training
22%
Other Services
4%
Health Care and Social Assistance
19%
Arts and Recreation Services
7%
Administrative and Support Services
7%
Information Media and Telecommunications
7%
Professional, Scientific and Technical Services
4%
Financial and Insurance Services
4%
Rental, Hiring and Real Estate Services
4%
Not Elsewhere Included
Impact on capabilities
At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.
COVID-19 impact
25%
19%
19%
12%
6%
19%
Being your own boss
Sensing opportunity in the market post COVID-19
The chance to be financially independent
Helped to crystallize my business idea
Seeing how New Zealand had responded to COVID-19 gave the confidence to give it a go
Other
Websites
Here are samples of the websites that were built, launched and developed over the course.
It is amazing how having a website so quickly helps people to feel that their business is more real.
It is amazing how having a website so quickly helps people to feel that their business is more real.
7%
33%
48%
11%
Published before
Launched during
Soon to launch
Not building
walkthiswaynz.weebly.com simplyarisa.weebly.com e-scapefromreality.weebly.com inner-sense-nz.weebly.com phoodbeauty45.weebly.com tonikjeld.com ateaseaccounts.weebly.com anyonecanpedal.weebly.com myinterviewcoach.weebly.com dumblonde-nz.weeblysite.com osbusinessconsulting.com hoodbeauty45.weebly.com hartfriend.co.nz rjaccounting.weebly.com
Business support
Connecting attendees to the local business ecosystem
At the PopUp Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.
Daily Speakers
Jung Chun
Nick Forrest
Emma Sturmfels
Kylie Matthews
Kimi Tarei
Maddy Fistonich
Kelly Samson
Essendon Tuitupou
Nathan Thomas
Anthony McMahon
Nicole Snook
Fiona Dykes
Economic development
Maungakiekie-Tāmaki Local Board
The area covers the south-eastern part of the isthmus, including One Tree Hill, Onehunga, Oranga, Penrose, Mt Wellington, Panmure and Glen Innes. The community is well served by regional facilities and open space, with Maungakiekie-One Tree Hill, Maungarei-Mt Wellington, Mutukaroa-Hamlins Hill and Panmure Basin all located within the local board's boundaries.
It also has the large retail areas of Sylvia Park, Onehunga and Panmure town centres.
The suburb is home to the regional Mt Smart Stadium facility and the industrial areas of Southdown, Westfield, and Mt Wellington.
This area is an employment hub for manufacturing, bulk storage and distribution.
Puketāpapa Local Board
The area has one of the most culturally diverse residential communities in the Auckland region and a large amount of business land.
The Puketāpapa Local Board area incorporates two volcanic cones, Puketāpapa-Mt Roskill and Te Tatua a Riukiuta-Three Kings.
Together with Keith Hay Park and Monte Cecilia Park they provide open spaces for residents.
Attendees’ feedback
We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.