31-Aug — 11-Sep, 2020 10 day event

Hutt Valley

Helping people startup and make money
doing what they love

Event Overview

People

57
Active attendees (3+ days)
61
Show-ups
Out of 76 Sign-ups

Days

8
Average days attended
Out of 10 day course

Where did people come from

For 10 days the PopUp Business School ran in Hutt Valley Online to help people start businesses and make their own money doing what they love.

Who came to the event

23%
77%
Male
Female

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to Hutt Valley and the surrounding areas.

How did people hear about us?

22%
x18%
x9%
x5%
x3%
2%
x1%
Friends/family
Facebook
Word of mouth
Community Group
Print media
Upper Hutt City Council
Hutt City Council
Flyer
Google search
Other
Eventbrite
Instagram
LinkedIn
Ministry of Social Development
37%
26%
16%
11%
x5%
Friends/family
Community Group
PopUp Business School
Hutt City
Upper Hutt City
Ministry of Social Development

Attendance

This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 46 participants each day of the PopUp Business School course, most attended every day with some dipping in and out.
75%

People stayed for

8
out of
10
active days
day course
% of our active attendees per each of 10 course days.

Employment status

39% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (28%) of self-employed people who came to the event.
39%
Unemployed
28%
Self-employed
46%
Run a business before
14%
Full-time employed
5%
Part-time employed
14%
Other:
Student - 8%, Volunteer - 4%, Retired - 2%,

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 44% achieving this during the course!
0%
start-ups
+ 47% almost ready
33% traded before
0%
made a sale

Types of businesses created

16.7%

Retail Trade

11.1%

Accommodation and Food Services

2.8%

Manufacturing

5.6%

Education and Training

11.1%

Other Services

5.6%

Health Care and Social Assistance

13.9%

Arts and Recreation Services

2.8%

Administrative and Support Services

2.8%

Information Media and Telecommunications

5.6%

Professional, Scientific and Technical Services

5.6%

Construction

2.8%

Wholesale Trade

2.8%

Financial and Insurance Services

5.6%

Rental, Hiring and Real Estate Services

5.6%

Not Elsewhere Included


Impact on capabilities

At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.

Happiness

+2.1
7.0
9.1
How happy are you? Having a clear purpose in life helps people to feel happier and get more done. We uncover people’s purpose and business ideas and help them to feel it is achievable.

Confidence

+2.0
6.6
8.6
How confident do you feel? We measure this because we have found that it is one of the most important elements to someone’s success. If they are feeling confident they are more likely to take a chance and approach someone to make that sale and build their business.

Motivation

+1.8
7.5
9.3
How motivated are you? Motivation is a reason or reasons for acting or behaving in a particular way. It is the desire or willingness to do something with real enthusiasm.

Business skills

+2.3
5.6
7.9
Do you feel you have the business skills you need to run your new business? Your level of skill in business and whether you believe you have the tools to succeed running the business you want to set up.

Self-efficacy

+2.2
6.1
8.3
This is the ability to get things done and your belief that they are possible. Your self-efficacy plays a huge role in how you approach goals and work and how you react to challenges.


Business support

Connecting attendees to the local business ecosystem

At the PopUp Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.
+35
attendees

PUBSA Alumni

graduate programme
+14
attendees

Xero

3 mo half price
+9
attendees

Weebly

follow-up
+20
attendees

business.govt.nz

business support
+10
attendees

Work and income

business support
+14
attendees

Ministry of Social Development

business support
+16
attendees

PUBSA YouTube Channel

+28
attendees

Changing Room

business support
+20
attendees

New Zealand Business Number

business support
+20
attendees

Ministry of Business, Innovation and Employment

business support
+14
attendees

WellingtonNZ

business support
+15
attendees

PUBSA Step-by-step Guide

+17
attendees

Business Mentors NZ

free consultation
+13
attendees

Co-working space

+17
attendees

Bizezi web application

+13
attendees

Hutt City

business support
+12
attendees

Upper Hutt City

business support
+3
attendees

Tycoon Games

free access
+4
attendees

Pacific Business Trust

support

Daily Speakers

Malcolm
Gillies

Nicky
Astwood

Shazly
Rasheed

Emma
Sturmfels

Michael
Henstock

Euan
Mackenzies

Chris
Mills

Sarita
Puthran

Rebecca
Reed

Sarah
Trotman

Maddy
Fistonich

Sharee
Wilkinson

Philippa
Wells

Julie
Treanor


Economic development

Hutt City Council

Lower Hutt is the second largest city in the Wellington region and the second largest employment centre. Hutt City Council’s vision for Lower Hutt is ‘a great place to live, work and play’. This vision is delivered by driving growth and development in the city and providing the infrastructure to enable the city to grow and develop. Council supports and encourages innovation and investment in the city through supporting the businesses and organisations that already operate here, attracting new businesses and focusing on building its reputation as a hub for cutting-edge science, engineering and technology business. Hutt City Council’s Economic Development Plan and Urban Growth Strategy align with the Wellington Regional Strategy, which aims to enhance the region by strengthening the regional economy and helping develop the international competitiveness of the area.

Upper Hutt City Council

Upper Hutt City Coucil is guided by five strategic priority areas; environment, community, city centre, economy, and infrastructure. These five strategic areas are part of the Long Term Plan 2018-2028, the Council’s activity plan and budget for the next decade. Every three years they produce a Long Term Plan, setting out the projects, activities, and services that they will invest in and develop over the ten-year period. It is about striking the right balance; maintaining current assets and levels of service, investing in the future of the city, and prudently managing rates and debt. The plan is guided by the city vision and outlines Council’s commitment to this vision–through investment, ongoing activity, and projects.

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.
Balance the creative and selling processes.
The realisation you can start without being perfect.
Doing is sometimes more important than thinking through.
Delight your customers and keep your customers - returning easier than finding new.
Imperfect action is better than no action at all.
Balance the creative and selling processes.
The realisation you can start without being perfect.