Hutt Valley 31 Aug — 11 Sep, 2020
31-Aug — 11-Sep, 2020 • 10 day event
Hutt Valley
Helping people startup and make money
doing what they love
Event Overview
People
57
Active attendees (3+ days)
61
Show-ups
Out of 76 Sign-ups
Days
8
Average days attended
Out of 10 day course
Where did people come from
For 10 days the PopUp Business School ran in Hutt Valley Online to help people start businesses and make their own money doing what they love.
Who came to the event
23%
77%
Male
Female
Event promotion
A huge amount of effort and work with our partners went into promoting the event and getting the message out to Hutt Valley and the surrounding areas.
How did people hear about us?
22%
x18%
x9%
x5%
x3%
2%
x1%
Friends/family
Facebook
Word of mouth
Community Group
Print media
Upper Hutt City Council
Hutt City Council
Flyer
Google search
Other
Eventbrite
Instagram
LinkedIn
Ministry of Social Development
Attendance
This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?
Average show-up
On average, we had 46 participants each day of the PopUp Business School course, most attended every day with some dipping in and out.
75%
People stayed for
8
out of
10
active days
day course
% of our active attendees per each of 10 course days.
Employment status
39% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (28%) of self-employed people who came to the event.
39%
Unemployed
28%
Self-employed
46%
Run a business before
14%
Full-time employed
5%
Part-time employed
14%
Other:
Student - 8%, Volunteer - 4%, Retired - 2%,
Start-ups & Sales
One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 44% achieving this during the course!
0%
start-ups
+ 47% almost ready
33% traded before
0%
made a sale
Types of businesses created
16.7%
Retail Trade
11.1%
Accommodation and Food Services
2.8%
Manufacturing
5.6%
Education and Training
11.1%
Other Services
5.6%
Health Care and Social Assistance
13.9%
Arts and Recreation Services
2.8%
Administrative and Support Services
2.8%
Information Media and Telecommunications
5.6%
Professional, Scientific and Technical Services
5.6%
Construction
2.8%
Wholesale Trade
2.8%
Financial and Insurance Services
5.6%
Rental, Hiring and Real Estate Services
5.6%
Not Elsewhere Included
Impact on capabilities
At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.
Websites
Here are samples of the websites that were built, launched and developed over the course.
It is amazing how having a website so quickly helps people to feel that their business is more real.
It is amazing how having a website so quickly helps people to feel that their business is more real.
8%
19%
33%
36%
4%
Published before
Improved during
Launched during
Soon to launch
Not building
tenantme.co.nz allpacocoa.carrd.co genibyte.com wi-not.weeblysite.com hellohome.co.nz luckypmshyd.weebly.com passionlit.weebly.com scarie-faerie.weebly.com bobinsurancesolutions.co.nz chrissymgrainer.wixsite.com/website jasminmaaka.com virtualrevolution.co.nz mititahu.co.nz nataliavidyakina.com artecstacy.weebly.com mentorgolive.weebly.com kalegaclothing.weebly.com spring-coaching.com twinfelt.com toruroad.weebly.com renovatebranding.weebly.com cleverhandsknitting.weebly.com pepespizza.co.nz
Business support
Connecting attendees to the local business ecosystem
At the PopUp Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.
Daily Speakers
Malcolm Gillies
Nicky Astwood
Shazly Rasheed
Emma Sturmfels
Michael Henstock
Euan Mackenzies
Chris Mills
Sarita Puthran
Rebecca Reed
Sarah Trotman
Maddy Fistonich
Sharee Wilkinson
Philippa Wells
Julie Treanor
Economic development
Hutt City Council
Lower Hutt is the second largest city in the Wellington region and the second largest employment centre. Hutt City Council’s vision for Lower Hutt is ‘a great place to live, work and play’. This vision is delivered by driving growth and development in the city and providing the infrastructure to enable the city to grow and develop. Council supports and encourages innovation and investment in the city through supporting the businesses and organisations that already operate here, attracting new businesses and focusing on building its reputation as a hub for cutting-edge science, engineering and technology business. Hutt City Council’s Economic Development Plan and Urban Growth Strategy align with the Wellington Regional Strategy, which aims to enhance the region by strengthening the regional economy and helping develop the international competitiveness of the area.
Upper Hutt City Council
Upper Hutt City Coucil is guided by five strategic priority areas; environment, community, city centre, economy, and infrastructure. These five strategic areas are part of the Long Term Plan 2018-2028, the Council’s activity plan and budget for the next decade. Every three years they produce a Long Term Plan, setting out the projects, activities, and services that they will invest in and develop over the ten-year period. It is about striking the right balance; maintaining current assets and levels of service, investing in the future of the city, and prudently managing rates and debt. The plan is guided by the city vision and outlines Council’s commitment to this vision–through investment, ongoing activity, and projects.
Attendees’ feedback
We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.