Wellington 08 Jun — 17 Jun, 2020
08-Jun — 17-Jun, 2020 • 10 day event
Wellington
Helping people startup and make money
doing what they love
Event Overview
People
34
Active attendees (3+ days)
35
Show-ups
Out of 44 Sign-ups
Days
9
Average days attended
Out of 10 day course
Where did people come from
For 10 days the PopUp Business School ran in Wellington Online to help people start businesses and make their own money doing what they love.
Who came to the event
29%
71%
Male
Female
Event promotion
A huge amount of effort and work with our partners went into promoting the event and getting the message out to Wellington and the surrounding areas.
How did people hear about us?
45%
21%
x9%
6%
x3%
x0.5%
Facebook
Friends/family
Word of mouth
Other
Community Group
MSD
Newsletter
Instagram
LinkedIn
Eventbrite
Attendance
This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?
Average show-up
On average, we had 31 participants each day of the PopUp Business School course, most attended every day with some dipping in and out.
89%
People stayed for
9
out of
10
active days
day course
% of our active attendees per each of 10 course days.
Employment status
31% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (43%) of self-employed people who came to the event.
31%
Unemployed
43%
Self-employed
54%
Run a business before
14%
Full-time employed
6%
Part-time employed
6%
Other:
Student - 3%, Volunteer - 3%,
Start-ups & Sales
One of the key points on an entrepreneurs journey is the first sale. The first time you hold that $10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 26% achieving this during the course!
0%
start-ups
+ 59% almost ready
22% traded before
0%
made a sale
Types of businesses created
22%
Retail Trade
15%
Accommodation and Food Services
15%
Manufacturing
11%
Education and Training
11%
Other Services
7%
Health Care and Social Assistance
7%
Arts and Recreation Services
4%
Administrative and Support Services
4%
Information Media and Telecommunications
4%
Professional, Scientific and Technical Services
Impact on capabilities
At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.
Websites
Here are samples of the websites that were built, launched and developed over the course.
It is amazing how having a website so quickly helps people to feel that their business is more real.
It is amazing how having a website so quickly helps people to feel that their business is more real.
26%
4%
22%
48%
Published before
Improved during
Launched during
Soon to launch
Business support
Connecting attendees to the local business ecosystem
At the PopUp Business School Aotearoa we make sure new businesses stay connected by providing awareness of business network support in specific areas as needed. These connections are all about enabling business sustainability. Being aware of the Bookkeepers Assn NZ or Business Mentors NZ, for example, can provide business input allowing the business to strengthen its foundations and/or its direction.
Daily Speakers
Chris Wilkinson
David Dahya
Insook McDonald
Iona Elwood-Smith
Kitty Fitton
Matt Carere
James Houtas
Newman Thomas
Olie Body
Peter Kelly
Richard Klein
Rula Awad
Ryan Rogers
Valentina Dias
Economic development
WellingtonNZ
WellingtonNZ, a Council Controlled Organisation, is 80 per cent owned by Wellington City Council and 20 per cent by Greater Wellington Regional Council.
The WellingtonNZ teams work across Regional Development, Programmes & Attraction, Events & Experiences, Marketing & Communications, Stakeholder & Key Partner Engagement and Business Services. Their programmes, projects and initiatives are designed to act as catalysts, to help Wellington to unlock more of its economic potential.
In 2018, WREDA redefined its purpose as being to make the Wellington region wildly famous.
As an economic development agency that was formed from the amalgamation of several prior Council Controlled Organisation (CCO’s) and council functions, WellingtonNZ have a broad range of activities within their mandate.
In 2018, WREDA redefined its purpose as being to make the Wellington region wildly famous.
As an economic development agency that was formed from the amalgamation of several prior Council Controlled Organisation (CCO’s) and council functions, WellingtonNZ have a broad range of activities within their mandate.
Attendees’ feedback
We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.